Brand Identity can be broken down into 5 areas of importance.
Distinctiveness – Making sure your logo is different from your competitors
Association- Be consistent with product lines that remain within the mission of your business
Benefit- What is the promise the brand makes to its consumers?
Heritage- How much experience does your firm have. Time can equate to expertise, not always though.
Simplicity- Keep it simple, don’t cloud the brand with too much jargon or attributes
Fundamental steps to Marketing for your business or yourself!
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