Customer service on the web is very important and no one is training small businesses on that in an effective manner. We can teach anyone how to find people who are complaining or saying negative or positive things about their business and how to reach out to them. Using Google to send you alert emails is just one of many ways you can tap into this new frontier of Social Media Customer Service.
Simple Steps To Get Started
We can show you or your staff simple tricks to find people who are using language on their social profiles and blogs that may indicate that they are in the market for your company’s services.
Google has a free system for keeping an eye on the web. You can enter search terms and Google will let you get email alerts for what ever it was you put in the search box. This is nothing new but using it in a smart way is very uncommon. Here is an example of how a local business might use it.
Steps to set up Google Alert
Got to http://www.google.com/alerts
Type in the search box the following with quotes and everything exactly: “the coffee was horrible” Spokane
Change the “Volume” drop down to “All results”
Click the blue Preview results link
Feel free to change out the city name Spokane for your city. Keep in mind that the quote marks (“) are important as they keep your search more exact and that keeps out most of the irrelevant results.
Put yourself in an unhappy customers position
What would a dissatisfied customer type on a review site or on their social profile? This could be “the coffee was horrible” or “the coffee was terrible” or maybe even “the coffee was disgusting.” I think you get the point. Experiment with different things your customer base may be talking about on the web.
Thoughts on advanced search operators
You can see what we mean when we say that Google Alerts have been around for a long time but hardly anyone knows how to use them effectively. The search operators can get pretty technical. If you want to do something really cool, practice your search queries in Google itself first. This will allow you to narrow down your results to things that you know you want which may not appear when you try the query in Google Alerts itself. Actually join the conversations and interact with people while you are refining your queries. Once you are done then paste your query in Google Alerts and create the alert even if there are no results. It will alert you when there is similar results and it may also notify you when someone responds in most cases. It works really well.
Proactive Social Media Customer Service
If you want to get “Real Time” results you won’t be able to do that easily with Google Alerts but you can do it at Google.com. This will allow you to interact in conversions that are happening in the last few minutes or hours. This would be a really smart use of your or your staff’s time during times in the day where business is slow. Check out the links in the sidebar Google provides that help you narrow your search. This example is the advanced query above but with the “Real Time” tab in the sidebar selected.
You can create email alerts from Google results directly sometimes. If you see something similar to the following at the bottom of the search page you should be able to create one. Don’t forget to change the drop down to “All results.”
“Stay up to date on these results:
Create an email alert for “starbucks” reviews “bad service” OR “terrible service” OR “horrible service” OR “poor service” OR “bad taste” OR “tasted gross” OR “tasted nasty” OR “tasted disgusting” OR “terrible coffee” OR “horrible coffee” OR “coffee was nasty” -inurl:news -inurl:category -inurl:wiki -inurl:definition -site:starbucks.com”
Conclusion about social media customer service for local businesses
Our goal is to set up training courses for small businesses in the Spokane area to train their staff in internet marketing and online customer service techniques. We want to create something where we can get to the point of holding local classes or seminars. We want to do it all for free because if businesses see the skills we give away for free, make them money, then they may hire us for more advanced services and buy our software packages, etc.
If you would like to have you or your staff trained in basics of Social Media Customer Service please click the contact button at the top of the site and let us know what your needs entail. Thanks for reading and have a great day. We hope this tip gives you an advantage in business you did not have previously.