#charity #SEO #AdWords #digitalmarketing #SEM #nonprofit #Googleads
In this episode, we speak to Sush Padhye, Search Marketing Advisor, World Vision Australia.
Not for Profit organisations are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers.
Even though the challenges sound momentous, the people in these positions are often super passionate and driven by a cause that feels bigger than themselves.
But marketing for not for profits still ain’t easy! In this episode, Sush will take you through seven digital marketing strategies to help non-profits get noticed in an over-populated digital world, without spending every last marketing penny available.
Connect with Sush on:
Facebook – https://www.facebook.com/sushrutpadhye
Instagram – https://www.instagram.com/sushpadhye/
Twitter – https://twitter.com/sushrutpadhye/
Email – firstname.lastname@example.org
1. Google Grants: How it can help non-profit and how it works?
2. Google Charity Matching Program: How Google will match every dollar you fundraise?
3. Driving engagement and emotional connection through video marketing: Strategies to create successful video campaigns for non-profits https://youtu.be/NqBhZs1FaOg?t=485
4. Budgeting and planning for marketing campaigns: Is budgeting and planning necessary? How do you go about it?
5. Donate now button for Facebook advertising: How you can add a Donate button for to your NFP’s Facebook posts?
6. Influencer marketing: Strategy to drive maximum ROI for influencer marketing
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