Meet Branding and Video Marketing Expert Rick Cesari

After graduating with a degree in biology, our branding and video marketing expert Rick Cesari, founder of Direct Branding got involved into real estate marketing, and discovered that he had a knack for it– from then on, he continued treading the marketing path and branching out to other industries, approaching things with a direct response mentality. His passion for marketing and branding lead him to set up his own company back in 1989, where he became part of the team that made juicing popular to consumers, and in bringing other health products into mass retail. Since then he has contributed his expertise to help develop and market billion dollar brand names like the Sonicare, George Foreman Grill, Oxiclean, and many other consumer products, including, more recently, the GoPro. Get monthly access to Rick’s in-depth industry know-how so you can create and implement a solid business strategy that highlights your brand’s unique selling proposition in more ways than one before launching your product.

Join Product Launch Hazzards – Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition.

New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money.

Within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, industrial designer and product development expert Tom Hazzard, and their team of proven product launch experts share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. Join us today!


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