Local Marketing Tutorial – 10 Ways To Get the Most Bang For Your Buck

In this video +MartinHolsinger shows you the top 10 ways to market your Contractor business online. This video shows you how to get the most bang for your buck using the internet.

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Are you looking for ways to market your contracting business online but you’re really not sure how to do it?

Or maybe you are wondering what is the most cost effective way to use the internet to market your service.

In this video I’ll give you ten ways to get the most bang for your buck using the internet.

#1. Mobile Friendly Website
The first way to get the most bang for your buck is to have a mobile friendly website.

Now this website right here has nice pictures but the site is not mobile, if you pull this website up on your mobile phone it’s going to be all small letters, and small print, and it will be difficult to find what it is that you’re looking for.

non mobile website
Contrast that with a website like this, big images, and a clear call-to-action. It’s easy to navigate. And it gives you the information you are looking for with up to date technology.

Then if you pull up the exact same website on a mobile device… this is what it looks like. Everything shifts and moves to work in harmony with whatever size of device is looking at it. You can get a site like this for around $100/mo. They are priced very reasonable, and will set you apart from your competitors.

#2. Build a Good Online Reputation
For this example we’ll use Alpha Design Build, and pull up their reviews online. To do this, I take the name of the company, and then add reviews in the search engine like this, “Alpha Design Build Reviews.” I recommend that you do that for yourself. Google your name, and add the word “reviews” and see what your own reputation looks like.

The second thing I recommend is to have a review website, that you own. You can brand it for your own company with your own address. Then give people the link to leave a review. They’ll be able to come in and leave a review. You’ll have much more control over your online reputation by doing it this way. Typically a review site like this runs less than $100 a month, and it’s highly worth it if you’re wanting to build a good online reputation.

#3. Local Facebook Page
The third way to get the most bang for your buck online is to have a Facebook page that is optimized for local search.

For this example, Anderson Homes, their facebook page says it’s a professional service. However, it’s not optimized for local search. Yes, there’s the address on there, but they haven’t claimed and verified it.

How do I know? Well look at this example for Coy’s Plumbing. He is a plumber. You’ll notice a little check mark right on the banner picture that says this is a verified page. Facebook has confirmed this is an authentic page for a business or organization. That means all this information is correct, and if it’s not then he can now go in and change it.

If you have a Facebook page and you’ve verified it with Facebook, then go in and optimize it. Make sure the address, phone number, website, and everything is accurate. This will help you get the most bang for your buck using the internet.

#4. Instagram Marketing
Instagram is an extremely popular platform right now, with lots and lots of activity. It’s highly engaging.

Instagram is a great place for your local business to gain some traction. Because you have people all around you that are engaged on Instagram, and many will follow you. So, start posting pictures of your work. Shoot for one a day. Engage with people on Instagram in your local area, and you will start seeing some good results.

Sorry, I don’t have enough room in this description box to give you the rest of the tips…

Visit my website, and get more free help growing your online presence! http://martinholsinger.com/online-marketing-strategies-for-2016/


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