How to Rebrand



Rebranding is the process of giving a company, organization, product, or place a facelift. There are a number of situations in which rebranding is desirable, and a great variety of options available to the marketing executive looking to undertake a rebranding campaign. Like a phoenix rising from the ashes, your institution, city, or product can emerge from rebranding stronger than it was before.

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————————-References———————
—Transferring Brand Equity Hierarchically Through Rebranding, 46-48, http://www.oulu.fi/cobra/papers/COBRA-GRADUT/Transferring%20brand%20equity%20hierarchically%20through%20rebranding.%20Case%20Capricode%20Oy.pdf

—http://www.inc.com/guides/2010/11/how-to-rebrand-your-business.html

—http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.319.1215&amp.rep=rep1&amp.type=pdf

—http://www.businessinsider.com/10-most-successful-rebranding-campaigns-2011-2walmart-was-considered-cheap-now-its-the-first-option-for-many-americans-7

—http://www.businessinsider.com/10-most-successful-rebranding-campaigns-2011-2ups-was-big-and-boring-now-it-is-personal-and-innovative-10

—http://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/

—http://www.businessinsider.com/10-most-successful-rebranding-campaigns-2011-2mcdonalds-made-america-fat-now-it-looks-like-starbucks-and-serves-salads-5

—http://www.inc.com/guides/2010/11/how-to-rebrand-your-business.html

—Transferring Brand Equity Hierarchically Through Rebranding, 50-51, http://www.oulu.fi/cobra/papers/COBRA-GRADUT/Transferring%20brand%20equity%20hierarchically%20through%20rebranding.%20Case%20Capricode%20Oy.pdf

—http://www.inc.com/guides/2010/11/how-to-rebrand-your-business.html

—https://www.kabbage.com/blog/5-steps-to-rebranding-your-business

—http://www.entrepreneur.com/article/237296

—http://www.geography-fieldwork.org/urban/urban-rebranding.aspx

—http://geographyfieldwork.com/UrbanRebranding.htm

—http://www.slideshare.net/ALawson1234/coasts-part-2

—http://www.slideshare.net/ALawson1234/coasts-part-2

—http://www.alleyns.org.uk/alleyn/Student%20Work%20for%20School%20Closure/Examination%20Courses/Geography/Year%2012%20extras/URBAN%20REBRANDING.pdf

—http://geographyfieldwork.com/UrbanRebranding.htm

—’’Urban Regeneration in the UK’’, 128, https://books.google.com/books?id=cnQiw0NhgEsC&amp.lpg=PT144&amp.dq=urban%20rebranding&amp.pg=PT145v=onepage&amp.q&amp.f=false

—https://www.americanexpress.com/us/small-business/openforum/articles/12-tips-and-tricks-for-rebranding-your-business/

—http://www.alleyns.org.uk/alleyn/Student%20Work%20for%20School%20Closure/Examination%20Co

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