EXPOSING NEGATIVE REVIEWS / HOW TO MAKE MONEY ONLINE / HOW SPONSORED POSTS WORK / EXPOSING THE BEAUTY COMMUNITY / ONLINE FRAUD / MY TRUTH
Jaclyn Hill…. Let’s talk. If you think you can sit there and preach to your 5.4 million subscribers that negative reviews “are not a thing”, you’re sorely mistaken. How many people need to be doing it, for you to consider that it is a “thing”? Just because you don’t see something happening yourself, doesn’t mean it doesn’t happen. So far, only Kevin James Bennett and myself have been openly talking about negative ad campaigns in the influencer community, however that doesn’t mean we’re the only two people to have ever seen it. As more people find the courage to speak on this issue, we will see more evidence of this unscrupulous and unethical practice.
In todays video I explain to you about negative marketing in social media, and present evidence gathered after speaking with Australian advertising authorities. At the current time, there is no legal obligation to disclose sponsored content that does not contain an endorsement of any sort. This means that brands can pay someone to post a negative review of a competitors product, and so long as the video does not contain an endorsement of a product, it does not need to be disclosed as sponsored material.
It is NOT ethical to accept a brand sponsorship and fail to disclose that what you are saying is a paid endorsement. It’s even WORSE to accept a sponsorship to purposefully shed negative light on another brand, in order to benefit the brand that is paying you. YES, this DOES happen.
I hope you understand what i’m trying to address in todays video – if you have any questions at all, please leave them in the comments below.
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