How To Do A/B Testing Easily? | WITHOUT EXPERIENCE



Start Optimizing Your Landing Pages: http://thriveoptimize.com

Conversion rate is expressed in percentage form based on a ratio. It’s the portion of your website visitors who convert on an offer.

Visitors can convert on lead magnets, webinar registrations, sales, and more. You can track conversion rates for all of those actions.

However, you can’t just track the number of people who actually convert. You want to know how many people are finding your content and what percentage of them actually buy your product, sign up for your email list, or perform any other desired action.

If you think you don’t need to track these numbers, think again. Writing for Marketing Land, serial entrepreneur and consultant Jeremy Smith says, “Every aspect of marketing is entirely useless unless it produces conversions.”

If you don’t know your conversion rate now, you don’t know what elements of your website or marketing strategy you need to improve. Your conversions will likely stagnate as a result, which could result in serious lost profits.

Let’s say, for instance, that your conversion rate hovers at 1 percent. You don’t run tests or dig into the reasons behind that conversion rate. If you continue to do what you’re doing, you might stay at 1 percent or dip even lower.

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