How To Build A Brand | SEO Link Building | Brand Strategy SEO link building advice based on Google’s latest Brand Strategy changes. Find out more on our website or become a fan at

Today’s tip is regarding a change in the way that Google reads and recognises links within your content. What I mean by this is when you have a webpage to describe your product or service, or even a blog post which is a great information update that you are giving to your audience… When you put a link in your web page to link to another page in your website, or to somebody else’s page on their website, the advice originally was to actually put the link on the word or keyword phrase within your website. However, while this still works, Google has changed its ways and is now also looking for a 50/50 measure of the website address being used in the content as well.

Watch this video to find out exactly how many links you should use to optimise your website and loads of other advice around this topic. Enjoy!

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