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If you are wondering why your website is not attracting the visibility your brand deserves, then you are in the right place, because we are asking some very pertinent questions in this video about what is currently working and what is not.
As leaders in web design strategy and online marketing strategy and web development advice, and as branding experts at How to Build a Brand are often asked this very question, ‘How do I know when it’s time to update my website?’ Like housecleaning, redecorating and even remodelling a house, the questions comes a long as to whether the place is serving its intended purpose… and sometimes, just cleaning it will not do. When it comes to website maintenance, it is an on-going task, and sometimes, websites can become so out-dated that a complete spring cleaning and indeed, an overhaul is needed.
Redesigning your Web Design to Build a Brand
Branding principles rarely change; however, the specific actions required to enact those principles do. Trends emerge. Shifts in language occur. Methods for speaking to your audience’s value systems improve. Sub-brands are added. World events and economic climates colour perceptions. And these are just a few examples of the reasons that your website design will periodically need to be updated in order to build a brand.
An outdated website design is easy to spot — and visitors are rarely impressed. Remember that the attention you pay to the messages your brand is sending directly correlates with your ideal client’s perceptions of the care you pay to customer service, quality, and the change you want to be in the world. In short, your website’s design is a demonstration of how you do business.
http://www.howtobuildabrand.org/ Brand Strategy & Small Business Marketing. Here is an example of the Logo Design we created for ACS. Find out more on our website and become a fan at facebook.com/BrandExpertTips.
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