Google Trolls Apple again | Must Watch
Google poked fun at Apple for ditching the 3.5mm audio jack last year, only to do it with Pixel 2
Tech companies enjoy taking a dig at one another, especially when they’re launching ‘revolutionary’ products. Arch rivals Google and Apple are the epitome of the love-hate relationship in the industry. Recently, when the second generation of Pixel phones were introduced, there was an undeniable submission to the path charted by the iPhone maker last year.
Google launched its Pixel 2 and Pixel 2 XL smartphones along with a range of other hardware this year. But the quiet elimination of the 3.5mm headphone jack was truly resounding. It’s exactly what Apple did with its iPhone 7 lineup last year. Google was the first to make fun of it. In the promotional video for its first-generation Pixel phone, the company touted every feature to be “new” except for the presence of the 3.5mm headphone jack which it said was “satisfyingly not new”. In the video for the new Pixel 2, the company very slyly removes the focus of the consumer from the headphone jack bit and stresses on “do more”.
The reason Apple gave for the removal of the headphone jack, and a valid one back then, was that it aimed at making more room for other things on the device. Apple marketing chief Phil Schiller justified the move saying, “Maintaining an ancient, single-purpose, analogue, big connector doesn’t make sense because that space is at a premium.” Cut to Google Pixel 2, which happened after the Samsung Galaxy S8, Note 8, iPhone 8, and the iPhone X, the reason of making way for ‘more screen’ is hard to buy. ALSO READ: Here’s why Apple is killing the 3.5mm audio jack on the iPhone 7 and iPhone 7 Plus
Samsung, for instance, has been able to place both a regular headphone jack with a spilling, bezel-less display on the Galaxy S8 and Note 8 phones. The pressure on phones to deliver quality output through bundled headphones has now been shifted to a secondary hardware such as an accessory, which puts into use its own hardware and software prowess to give quality output. For example, LG V30 which retains the standard port for audio but includes a Hi-Fi Quad DAC into the port itself for a better sound output from the same pair of headphones.