HOW TO MAKE MONEY ONLINE / HOW SPONSORED POSTS WORK / EXPOSING THE BEAUTY COMMUNITY / ONLINE FRAUD / MY TRUTH
I was so incredibly fed up after seeing a tweet today by James Charles that I had to make this video immediately. I wanted to put a lot of thought in to my Secret World of Social Media Influencers series, but after what I saw today, I couldn’t wait.
In todays video I explain to you about social media marketing from an Influencers perspective, as well as from the perspective of someone that works in marketing and has seen first hand the way that Influencers avoid disclosing their sponsorships in order to get paid more.
It is NOT ok to accept a brand sponsorship and fail to disclose that what you are saying is a paid endorsement. It’s even WORSE to accept a sponsorship to purposefully shed negative light on another brand, in order to benefit the brand that is paying you. YES, this DOES happen.
I hope you understand what i’m trying to address in todays video, and that there are some people online that are constantly breaking the law and getting away with it, because of how difficult it is to police things like sponsorships.
I highly recommend you watch this video by Marlena Stell –
My Truth Regarding the Beauty Community:
Here is the original Instagram post I was reading out:
View this post on Instagram
I'd like to thank @marlenastell for having the courage to publish a YouTube video exposing what's going on behind the scenes in the cosmetic industry. I've attempted to shed light on the mobster-like behavior of top-level beauty influencers and their management… and I've been accused of jealousy, called a liar and hater. FACT: A brand I consulted with asked me to inquire about working with a top-level beauty influencer. The influencer's management offered me these options: 1) $25K – product mention in a multi-branded product review. 2) $50K-$60K – dedicated product review (price determined by length of video). 3) $75K-$85K – dedicated negative review of a competitor's product (price determined by length of video). 4) A minimum 10% affiliate link or code to use on IG and YT. Yes, option #3 is legit – payment to damage the competition's business. I told you it was mob-like behavior. The demands and threats of "influencers" and their management have GOT TO STOP. The lack of disclosure by top-level influencers is FRAUD and it's time for the Federal Trade Commission (FTC) to step in, start charging fines and shut this bullsh*t down. To the followers/subs who STILL refuse to believe their idols are thugs – pull your head out of your favorite beauty influencer's ass and SEE what's actually going on in this industry. #beautyinfluencers #fraud #FTC #makeup #makeupeducation
This is also worth a read:
MY INSTAGRAM: http://www.instagram.com/prettypastelplease
MY TWITTER: http://www.twitter.com/prettypastelpls