Direct Response Copywriting Tips

From Andrew Wilson at
Direct response copywriting takes several different forms. Historically, direct response has been thought of as being a print medium using direct mail and direct response using leaflets, postcards, newspaper and magazine ads.

These days email marketing, Facebook ads and blog posts are all part of the ‘new’ direct marketing.

Whether you want to write your own direct response pieces or hire a professional direct response copywriter like me if you want to get the best from your direct response campaigns you should take the time to learn something about direct response writing.

There’s no shortage of people who offer their services as direct response copywriters. Many companies employ direct response copywriters and their work is everywhere.

This means that your campaigns need to be professionally planned and implemented or your efforts will not be noticed.

Four Secrets of Successful Direct Response Copywriting.
Write to your audience: When you are doing direct response copywriting, make sure you write to your prospects the same way that you would write to a friend. Your writing needs to be somewhat formal and yet informal, using a conversational tone.

Don’t try to reinvent the wheel but, rather, follow what great copywriters such as Bob Bly, Dan Kennedy, and others have done before. You can get a lot of guidance from their books and training. Follow the guidance of experts who have learned to wring the best responses from readers from a lifetime of practice.

Most direct response sales letters will consist of three identifiable elements – ignore them at your cost!

The headline is the part of the message that will receive the most attention from your readers. If you do not succeed in getting your readers’ attention here, then every other word on the page will have been a waste of time to write.

The second most important part of the letter is the postscript. This is where you will be giving an incentive for someone to respond immediately to what you have to offer. This is your opportunity to get the reader who is scanning the page to step back to the top and start reading the main part of the letter.

Although it might seem counter-intuitive, your offer is often the last part of the piece to be read – after the postscript. With the offer, you want to make sure that you explain in detail what your prospect will receive when they take you up on your offer. Here you need to show that you understand the reader’s needs and fears and show how your offer can make the pain in his life go away. This part of your message is where you build trust with the reader so that they can understand that you are trustworthy and worth doing business with.

Good direct response copywriting can be a very effective way to get great sales for your business just so long as you do it correctly so be sure to take the time to learn more about the topic. You can find out more about professional copywriting at, check out some great training offers or even hire Andrew Wilson to create your next direct response campaign. You can find out more about professional copywriting here:


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