HOW TO MAKE MONEY ONLINE / HOW SPONSORED POSTS WORK / EXPOSING THE BEAUTY COMMUNITY / ONLINE FRAUD / MY TRUTH
WATCH PART 1 FIRST:
GETTING PAID $85,000 FOR A NEGATIVE REVIEW | THE SECRET WORLD OF INFLUENCERS PART 1
In todays video I explain to you about social media marketing from an Influencers perspective, as well as from the perspective of someone that works in marketing and has seen first hand the rates that some influencers charge for a sponsored video. Not ALL large influencers charge these rates, however today I use some known influencers as an example to help you understand how brands justify paying such large amounts for a sponsorship.
I mention hypothetical names and hypothetical rates, however what I am saying in this video is simply an example of what influencers COULD earn, based on their views and what brands are known to pay to reach that many viewers. Please understand that Youtube ad revenue and sponsorships, while both charged on a CPM basis, bring in vastly different rates. I mention the CPM of the Superbowl in this video, however this number COULD be very different to what some Youtubers charge for a sponsorship. The CPM for Youtube based video ads can range anywhere from $2 – $20 (or more) but the CPM for sponsored videos can fluctuate as high as $50, depending on the length of the sponsorship (if it’s the entire video duration, or if it’s a 30 second segment for example). I also use Shane Dawson in my example, but I ONLY use his name because most people are aware of who he is, and he has a consistent viewership track record. When someones views fluctuate anywhere from 500k to 4MIL views depending on the video, it’s difficult to guess what their CPM may be. I only chose to use Shane as an example because he has consistent views across his channel, which would make it easier for him to determine estimated viewership. (Hey, if my estimations are right and Shane does make those numbers, he deserves every cent. He is a god among men and this world is not worthy of him).
I also speak about PR lists, and why some reviewers will gloss over negative aspects of a product in favour of the positive elements in order to remain in favour with a brand.
I then discuss disclosure, focusing particularly on Australian advertising standards – what IS legally required to be disclosed, and what is NOT legally required to be disclosed.
As I stated in yesterdays video, It is NOT ok to accept a brand sponsorship and fail to disclose that what you are saying is a paid endorsement. It’s even WORSE to accept a sponsorship to purposefully shed negative light on another brand, in order to benefit the brand that is paying you. YES, this DOES happen.
I highly recommend you watch this video by Marlena Stell –
My Truth Regarding the Beauty Community:
Here’s a great explanation of what influencer marketing really costs:
This is also worth a read, explaining CPM:
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