Building a Customer Support System with Zendesk



Customer support is a key aspect to growing your business.
Recently, Zendesk hosted an event in Dubai to discuss the best practices of using their tools. I was invited by their team to make a speech about one of my successful experiences in customer support using Zendesk.
I talked about the following topics:

1) Customize your ticketing tool to your business process.
2) How to set up your business processes for customer support.
3) Tip for a successful roll-out of Zendesk.
4) Unifying multiple channels on Zendesk.
5) Setting up agent groups and profiles.
6) Standardize agent responses and ticket categorization with macros.
7) Customization your ticket fields to fit your organization’s business requirements.
8) Train your agents on both the tool and the business process.

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